About DataCentrum

Market and Opinion Research

We provide a full range of market research services from the methodology, instrument and sampling designs, recruitment for qualitative projects, data collection/fieldwork, data entry for a quantitative project, analysis, reporting with research findings, summary, and recommendations, to the verbal presentation to our clients.

We are committed to using our experience in the market to provide a comprehensive range of services to our clients and to set new standards in the field of market research.

We provide to our client's cost-effective solutions, flexibility, thorough and precise research methods, high quality, and full-service capabilities: on time, and on budget.

Our Services

Quantitative Research

We ask people for their opinions in a structured way so that hard facts and statistics can be produced to guide the decision-making process.

    • • Face-to-face interviews (F2F)
    • • Telephone interviews
    • • In-store and off-store interviews
    • • Central-location interviews

Online Survey

An online survey is one of the most popular data-collection sources, where a set of survey questions is sent out to a target sample and the members of this sample can respond to the questions over the World Wide Web. Respondents receive online surveys via various mediums such as email, embed surveys and polls over websites, social media, etc.

Qualitative Research

An in-depth exploration of the issues, understanding phenomena, and answering questions. Gain insight into people's attitudes, behaviors, value systems, concerns, motivations, aspirations, culture, or lifestyles.

    • • Focus group
    • • In-depth interview (with one person)
    • • Paired in-depth interviews (with two persons i.e. couples, colleagues, etc.)
    • • Observation

Mystery Shopping Survey

Observing and measuring the quality of service or compliance with the company’s policies and regulations, or gathering specific information about products and services. MSH Survey is very useful for retail networks in various sectors such as telecommunication, bank, supermarkets, retail, and other sectors.

Desk Research

Gathering and analyzing information, already available in print or published by using existing resources, such as the press, the Internet, analytical reports, and statistical publications.

Syndicated Research

Syndicated research or multiple-clients project means that the same data are available to more than one client, thus the research reports are available for general purchase or subscription. Syndicated research is cost-efficiency.

Our Clients

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